Bonbijou

Bonbijou

The Situation Bonbijou is a popular brand in Asia, distributing baby products such as strollers, baby cots, car seats, playpens & more. Being in a competitive market wasn’t easy, as Bonbijou struggled to differentiate its products against its competitors, despite...
Fragrance Bak Kwa

Fragrance Bak Kwa

The Situation Due to the global pandemic impact, consumer behavior has drastically changed. Most brick & mortar businesses were heavily impacted by COVID-19, and had to digitize their business. Fragrance Foodstuff Pte Ltd was one of them and had dependent much of...
Zurich

Zurich

The Situation Zurich is a global insurance company, with a Singapore division focusing on Corporate Insurance. However, with the heavy competition in the market, as well as the imperative need to set itself apart from the life insurance provider, establishing its key...
Thomson Medical

Thomson Medical

The Situation Thomson Medical had a wellness division, branded as Thomson Wellth Clinic. The unique concept of Thomson Wellth Clinic is that it is a medical and aesthetic clinic that focuses on the health and wellness of our patients However, the client was facing...